“Of course, we don't look at a brightly colored wall now and think ‘I'm going to eat that,’ but because of how our brains evolved there’s a primal feeling of energy and anticipation that we get from seeing bright color,” said Lee, designer, author and founder of the Aesthetics of Joy.
Now bestowed with the gift of seeing color, the gradient of grays transformed into a rainbow of hues.
Spotting ripe fruits and tender greens among the trees was an evolutionary advantage, but it took a series of genetic mutations spanning tens of millions of years before bichromatic humans developed color vision. As she began hunting for what brings people joy, Ingrid Fetell Lee quickly discovered the power of color.
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